The Challenge
Understanding the Brand’s Brew
The client came to us with a vision: turn their utilitarian coffee tools into expressive, collectible pieces that reflect the energy of urban coffee culture. Our challenge was to develop a brand identity that feels modern, experimental, and deeply tied to storytelling all without losing product clarity or usability.
Our Approach
Pouring Meaning Into Every Curve
We began with exploration rooted in vibrant visual languages street art, coffee rituals, and sticker culture. The illustrations and typography were custom-designed to evoke energy and motion, inviting people to treat the product not just as a tool, but as a piece of culture. Every curve of the kettle became a canvas for layered storytelling.
The Execution
From Canvas to Kettle
Once the visual language was finalized, we carefully adapted the design for physical application. The kettle became a moving billboard of brand personality with elements that pop at every angle, including cheeky characters, eye-grabbing phrases, and a carefully controlled color palette. Every decision was made to surprise, engage, and connect.
Outcome
Making Everyday Objects Unforgettable
This project redefined how branding can live on physical products. The client reported increased engagement, shares on social media, and a rise in merchandise interest. The kettle didn’t just pour coffee — it sparked conversation, stood out in stores, and built emotional connection through design.
